Friday, January 3, 2020
Political And Economical Pressures Build The Media Content...
Political and economical pressures build the media content whether it being posted up in the newspapers, television and social media. A process that calls this, as said by Golding and Murdock (2007), is called the political economic theory. It is based on the findings whether communication is placed by an unbalanced portion of resources within the economic environment. Another definition, said by Mosco (1996), said that political economy is the analysis of how social divide the production, distribution and consumption of media. Out of the list of factors that shapes the media content these are the main points that plays a big part today: advertising, media ownership and political agendas. Each of the factors unfolds from one to the other. From showing advertisements on the screen and seeing who owns the companies and what kind of content is taking place. The viewers who are watching have only a limited information to see the truth or at least what the companies want it to be the tru th. Analysing what is happening currently, especially with US electing a new president, there is a realisation for what are the goals for these big corporations, it challenges whether they are just trying to make a profit or showcasing the democracy and the voices of the public and this could affect the behaviours and actions in society raising a major concern. Advertisements plays a big part in creating profit, manifesting an environment of consumerism and having the push from capitalists. 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